Target Size: Making Every Tap Count

5 min read

What Is Target Size?

Imagine trying to thread a needle while wearing thick winter gloves, or attempting to pick up a grain of rice with chopsticks while your hands are shaking. This frustrating experience of trying to interact with something too small for your current capabilities is exactly what many users face when websites have tiny buttons and links that are difficult to tap accurately.

Target size refers to the minimum dimensions that interactive elements like buttons, links, and form controls should have to be easily tappable on mobile devices. When targets are properly sized, users can tap them confidently without accidentally hitting the wrong element or struggling to activate the intended action.

Target Size Quality:

  • Well-Sized: All interactive elements meet minimum size requirements (44x44px or larger) with adequate spacing
  • Mostly Adequate: Most targets are appropriately sized but some may be too small or too close together
  • Too Small: Many interactive elements are difficult to tap accurately, creating frustration and errors

Why Target Size Matters for Accessibility and Usability

Properly sized touch targets benefit a wide range of users and situations:

  • Motor Disabilities: Users with limited dexterity, tremors, or conditions like arthritis need larger targets to tap accurately without frustration.
  • Temporary Impairments: People with bandaged fingers, wearing gloves, or holding devices awkwardly benefit from generous target sizes.
  • Age-Related Changes: Older users often experience decreased precision and benefit from larger, more forgiving touch targets.
  • Situational Challenges: Users walking, in moving vehicles, or in any distracting environment need larger targets for successful interaction.
  • Device Variations: Different screen sizes, orientations, and touch sensitivities require consistently generous target sizing.
  • Cognitive Load: Larger targets reduce the mental effort required to aim precisely, freeing users to focus on their actual goals.

The Precision Tax

Small touch targets create a "precision tax"—they force users to slow down, concentrate harder, and often retry interactions. This tax is particularly costly for users with disabilities, but it creates unnecessary friction for everyone.

Common Target Size Mistakes That Create Barriers

Too-Small Interactive Elements

<!-- Problematic: Tiny targets that are hard to tap -->
<button style="width: 20px; height: 20px; font-size: 10px;">×</button>
<a href="/link" style="font-size: 12px; padding: 2px;">Small link</a>

<!-- Better: Minimum 44x44px targets -->
<button style="min-width: 44px; min-height: 44px; font-size: 16px; padding: 8px;">×</button>
<a href="/link" style="font-size: 16px; padding: 12px 16px; display: inline-block;">Readable link</a>

Insufficient Spacing Between Targets

<!-- Problematic: Targets too close together -->
<div class="button-group">
  <button>Save</button><button>Cancel</button><button>Delete</button>
</div>

<!-- Better: Adequate spacing between targets -->
<div class="button-group">
  <button style="margin-right: 8px;">Save</button>
  <button style="margin-right: 8px;">Cancel</button>
  <button>Delete</button>
</div>

/* CSS for proper spacing */
.button-group button {
  min-height: 44px;
  padding: 12px 16px;
  margin-right: 8px;
  margin-bottom: 8px;
}

Icon-Only Buttons Without Adequate Size

<!-- Problematic: Icon button too small -->
<button class="icon-button">
  <i class="icon-heart" style="font-size: 16px;"></i>
</button>

<!-- Better: Icon button with proper target area -->
<button class="icon-button" style="min-width: 44px; min-height: 44px; padding: 12px;">
  <i class="icon-heart" style="font-size: 20px;"></i>
  <span class="visually-hidden">Add to favorites</span>
</button>

Best Practices for Accessible Target Sizing

1. Follow Minimum Size Guidelines

Use established minimum dimensions for all interactive elements.

/* Recommended minimum target sizes */
button, .button, input[type="button"], input[type="submit"] {
  min-height: 44px;
  min-width: 44px;
  padding: 12px 16px;
}

/* Links in content */
a {
  min-height: 44px;
  padding: 8px 4px;
  display: inline-block;
}

/* Form controls */
input, select, textarea {
  min-height: 44px;
  padding: 12px;
}

/* Checkbox and radio buttons */
input[type="checkbox"], input[type="radio"] {
  width: 20px;
  height: 20px;
  margin: 12px; /* Creates 44px total target area */
}

2. Provide Adequate Spacing

Ensure interactive elements have enough space between them to prevent accidental taps.

/* Spacing between interactive elements */
.button-group button {
  margin: 4px;
}

.navigation-menu li {
  margin-bottom: 8px;
}

.form-group {
  margin-bottom: 16px;
}

/* Card with multiple interactive elements */
.card {
  padding: 16px;
}

.card .action-buttons {
  margin-top: 12px;
}

.card .action-buttons button {
  margin-right: 12px;
  margin-bottom: 8px;
}

3. Optimize for Different Device Sizes

Adjust target sizes appropriately for different screen sizes while maintaining minimums.

/* Responsive target sizing */
.primary-button {
  min-height: 44px;
  padding: 12px 24px;
  font-size: 16px;
}

/* Larger targets on smaller screens */
@media (max-width: 480px) {
  .primary-button {
    min-height: 48px;
    padding: 16px 24px;
    font-size: 18px;
  }
  
  .navigation-menu a {
    min-height: 48px;
    padding: 16px 20px;
  }
}

/* Slightly smaller (but still accessible) on larger screens */
@media (min-width: 1024px) {
  .secondary-button {
    min-height: 40px;
    padding: 10px 16px;
  }
}

4. Handle Dense Interface Areas

For interfaces with many interactive elements, maintain target sizes while optimizing layout.

/* Data tables with action buttons */
.data-table .action-cell {
  padding: 8px;
  white-space: nowrap;
}

.data-table .action-button {
  min-width: 36px;
  min-height: 36px;
  padding: 6px;
  margin: 2px;
  font-size: 14px;
}

/* Toolbar with many tools */
.toolbar {
  display: flex;
  flex-wrap: wrap;
  gap: 4px;
  padding: 8px;
}

.toolbar-button {
  min-width: 40px;
  min-height: 40px;
  padding: 8px;
  border: 1px solid #ccc;
  background: #f5f5f5;
}

/* Mobile-first approach for dense interfaces */
@media (max-width: 768px) {
  .toolbar-button {
    min-width: 44px;
    min-height: 44px;
    margin: 2px;
  }
}

Testing Your Target Sizes

Regular testing ensures your interactive elements are easy to tap for all users:

  • Physical Device Testing: Test your website on actual mobile devices with different screen sizes to verify target sizes feel appropriate.
  • One-Handed Usage: Try navigating your site one-handed to simulate real-world usage scenarios.
  • Measurement Tools: Use browser developer tools to measure interactive elements and ensure they meet minimum size requirements.
  • User Testing: Have real users, including those with motor disabilities, test your interface for touch target usability.
  • Accessibility Audits: Use automated testing tools that can identify targets that don't meet size requirements.
  • Edge Cases: Test targets in different orientations, with gloves, or while walking to identify real-world challenges.

Target Size Guidelines for Different Element Types

Primary Action Buttons

/* Main call-to-action buttons */
.cta-button {
  min-height: 48px;
  min-width: 120px;
  padding: 16px 32px;
  font-size: 18px;
  font-weight: 600;
}

Navigation Elements

/* Navigation menu items */
.nav-link {
  min-height: 44px;
  padding: 12px 16px;
  display: block;
}

/* Breadcrumb links */
.breadcrumb a {
  min-height: 44px;
  padding: 8px 12px;
  display: inline-block;
}

Form Controls

/* Text inputs and dropdowns */
input[type="text"], input[type="email"], select {
  min-height: 44px;
  padding: 12px 16px;
  font-size: 16px;
}

/* Submit buttons */
input[type="submit"], button[type="submit"] {
  min-height: 44px;
  min-width: 100px;
  padding: 12px 24px;
}

The Business Benefits of Proper Target Sizing

Adequate target sizes deliver measurable business advantages:

  • Improved Conversion Rates: Users are more likely to complete actions when buttons and links are easy to tap accurately.
  • Reduced User Frustration: Properly sized targets eliminate the frustration of missed taps and accidental clicks.
  • Better Mobile Experience: Good target sizing is essential for positive mobile user experiences and lower bounce rates.
  • Enhanced Accessibility Compliance: Meeting target size requirements helps satisfy WCAG guidelines and reduces legal risks.
  • Increased User Confidence: When interactions work reliably, users feel more confident navigating and using your website.
  • Lower Support Burden: Fewer users will contact support about difficulty using buttons or links on mobile devices.
  • Competitive Advantage: Websites with excellent mobile usability stand out in crowded markets.

Balancing Design and Accessibility

Creating beautiful designs with accessible target sizes requires thoughtful approaches:

  • Visual hierarchy can guide users to the most important large targets while maintaining smaller secondary targets that still meet minimums.
  • Progressive disclosure can reduce interface density by revealing detailed controls only when needed.
  • Contextual sizing allows primary actions to be larger while ensuring all interactive elements meet accessibility requirements.
  • Smart spacing uses whitespace effectively to separate targets without making interfaces feel empty or wasteful.
  • Icon plus text combinations can make targets both recognizable and appropriately sized.
  • Responsive design adapts target sizes appropriately for different screen sizes and usage contexts.

Conclusion: Every Tap Should Succeed

Target size is about respect—respecting your users' time, abilities, and goals by making every interaction as easy and reliable as possible. When buttons and links are properly sized, users can focus on what they want to accomplish rather than struggling with the mechanics of tapping accurately.

The investment in proper target sizing pays dividends across your entire user base. While it's essential for users with motor disabilities, generous target sizes benefit everyone by reducing errors, speeding up interactions, and creating more confident user experiences.

Remember that good target sizing isn't about making everything huge—it's about ensuring that every interactive element can be activated successfully by users with varying abilities and in different situations. This thoughtful approach to design creates websites that truly work for everyone.

Ready to optimize your website's touch targets?

Greadme's tools can analyze your interactive elements and identify buttons and links that may be too small for easy mobile interaction.

Check Your Website's Target Sizes Today